Founded in October 2018, Cotton & Rye Outfitters was born from a deep love of the western lifestyle. Founder Korie Lovette, a 20-year veteran of the western apparel industry with a background in Textile Marketing and experience at Wrangler, set out to create a brand that felt authentic, wearable, and true to the people who live it every day.

Inspired by rodeos, fairs, concerts, and the wide-open spirit of the West, Cotton & Rye blends timeless western colors with thoughtfully chosen fabrics made for modern life. Every piece is designed with passion — and always with purpose.

The name says it all. Cotton, the foundation of comfort and hard work. Rye, a spirited nod to whiskey and western tradition. Rooted crops, brought together for a brand rooted in the western way of life.